Maximize Results

Create A Sales Break-through With Direct-Mail

There is no bigger-bang-for-your-buck than directmail, employed effectively. You need to look for every possible opportunity to use directmail in your business.
-----------------------------------------------------------------
To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

Create A Sales Breakthrough By Niche-ing Your Business

"Specialization" or "perceived specialization" can turn an ordinary business into an extraordinary business, boost prices and margins, provide competitive differentiation, and allow you to be a "big fish in a small pond."

Just for example, you might say that printing is printing and business forms are business forms. But I know of a printing company specializing in medical forms for hospitals. They and their competitors packaged and sold their forms in cartons of 1,000, 5,000 and 10,000. But many small hospitals and nursing homes refused to buy from them because they couldn't use up 1,000 copies of any of these forms in a year. This company developed a catalogue of all the forms priced in packages of 150 and targeted all the smaller institutions. In short order, they controlled this market. And they tripled their profit margins which more than made up for the handling of smaller orders
-----------------------------------------------------------------
To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

Keep Testing New And Different Means Of Acquiring Customers

Everybody gets lazy - especially when things are going well - and tends to rely on just a few means of acquiring their new customers. But your job is to continually and constantly test new methods/media, so as to, over time, enlarge the scope and diversity of your marketing.
-----------------------------------------------------------------
To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

The Power Of Fast Response To Inquiries

One of the most annoying things to me, as a consumer, is calling some advertiser to request information and being told I'll get it in 3 to 4 weeks - or not being told anything at all, but getting the information so late I can't even recall wanting it. Leads stay "hot" for a very, very, very short time. One of the best things you can do to maximize response is to get promised information into the hands of leads fast. And, given a sufficiently high sale price, it's always worth checking whether or not Federal Express or other overnight delivery boosts response more than enough to justify its cost.
-----------------------------------------------------------------
To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

The Power of The Immediate Telephone Upsell

In terms of profit improvement, there may be no greater point of leverage than the immediate telephone upsell, because there is virtually no cost of sale. One survey I saw recently indicates that the overall odds of selling to a new customer are 16-1, but of selling to an existent customer just 2-1. I think those odds get even better when the 2nd sale is made immediately behind the first. Our experience in DRTV and catalog houses indicates that 20%+ of all purchasers will say yes to an upsell offer.
-----------------------------------------------------------------
To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

The Power Of The Inbound Call

The phone rang persistently in the little shoe store where I was buying a pair of shoes. Finally, after six rings, the clerk at the counter said, "dammit, I'm busy", but grudgingly answered the phone. Guess how he must have sounded to that caller!

This attitudinal error must occur a million times a day in every type of business, as the incoming call "interrupts" the "important" work.

Somehow, you must educate, motivate and staff so that the response to the inbound call is enthusiastic - it's OPPORTUNITY CALLING!

Every inbound call is an opportunity to impress, make a friend, make a sale or upsell.

Inbound Call Management can dramatically improve a business' profits.
-----------------------------------------------------------------
To view all of the profit producing and wealth creation resources go to

The Power Of A “Stick Procedure”

For years, I've used and preached the importance of following up the sale and delivery of merchandise with a "stick letter" - designed to make the sale all over again and make the sale "stick." (REFERENCE MY BOOK, THE ULTIMATE SALES LETTER). These days, many of my clients employ very sophisticated, complex, multi-step "stick procedures" to reduce refunds - and they are usually highly profitable.
-----------------------------------------------------------------
To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com