Maximize Results

The Power Of Checking On Yourself

Periodically call your own office phone, your order-taking service, your stores, etc. and "play customer/prospect".
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The Power Of Being In Touch With The Customer

As a business grows, it's easy (and hazardous) for you to get distanced from the customers. I think you should read your "white mail" (customer correspondence) at least a few times every month, get on the phone or face-to-face with customers at least several times a month, and work on the front lines of your business at least one out of every 90 days.

The CEO of a restaurant chain, for example, ought to get into one of those restaurants and seat people, wait on tables, and bus tables every once in a while.
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The Power Of Direct Contact With End Users

If you have salespeople, distributors, franchisees, retail locations, etc., you should still devise means of obtaining the end users-customers' names and addresses and communicating directly with them. About 5 years ago or so, Mary Kay cosmetics convinced their independent distributors to turn over 5-million customer names and addresses so that the company could periodically mail them sales literature. Why? Because they could not rely on the distributors to do the job. I believe there should always be a direct relationship maintained between company and customer.
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The Power Of A Vacuum

Over the years, I have "fired" a number of clients - even when I couldn't afford to do so - confident that Nature so abhors a vacuum that it will quickly be filled with better clients than the ones I vaporized.

The longer you "hang on" to something/situation/person with which you are unhappy, the longer it'll be before you can be happy. A void has to be created first. You have to make room for something better.

A metaphysical example of this in action comes from my friend, Foster Hibbard: a woman at one of Foster's 6-week courses told him she desperately needed new and better clothes but had no money or credit to get them with. (She had just landed a new, good job but needed to dress sharp everyday.) Foster told her to go home, pack up at least half of everything in her closet that wasn't appropriate or that she didn't like, and take it to a charitry immediately. She feared that would double her problem; he insisted it would solve it.

Two weeks later at class she told Foster of the "amazing things" happening since she had emptied her closet. An old friend of considerable wealth had, without provocation, called her up and offered her some hardly-ever used clothes, mostly business suits and fine dresses, that no longer fit her as a gift. A credit card arrived in her mail without her having applied for it. She got lost driving somewhere, pulled over to the side of the street to get her bearings, and found herself parked in front of a very exclusive women's dress shop that was running a Going Out Of Business - Owner Retiring Sale with discounts as high as 80%. And so on. The vacuum she intentionally created filled.

The same principle applies in business. In hiring/firing, it is "hire slow, fire fast" - when you fire appropriately, as quickly as you know it is inevitable, you create a vacuum to be filled by a better person for that job. In marketing, when you "fire" a slow moving product line, a minimally profitable but very time consuming client, etc., you deliberately create a vacuum certain to be filled with something better.

You might say that we "clean out our closets" too infrequently.

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To view all of the profit producing and wealth creation resources go to
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Highly Recommended Training Product

It’s VERY RARE that I come across a product that I feel is absolutely fantastic when it comes to internet marketing.

I bought a product called Commmission Blueprint on Friday afternoon after reading some good reviews about it. I was curious to see what the fuss was about.

Expecting it to be rehashed nonsense like most internet marketing products, I began watching the training videos Friday around 4pm.

I got sucked into the videos and watched all of them non-stop, finishing at about 10pm Friday night. I think there were about 18 videos total and each one was pure meat, no filler content.

He talked in depth about things like “here’s how to find a profitable product to promote”, “here’s how to track your advertising spending”, etc.

I’ve been marketing online for several years and I even learned some pretty interesting things I didn’t know about tracking in adwords.

Almost everyday someone asks me to recommend an internet marketing training program that is good. Unfortunately, there are not very many good one’s out there to recommend.

But, commission blueprint is by far one of the best values I’ve come across as far as training programs go.

The content in this course blows away most of those $1,997 “home study courses”, no joke.

I’d highly recommend you check out the videos. They are only $97 and the videos that talk about tracking your adwords traffic are worth 10 times the cost of the course.

Even if you don’t buy from my blatent affiliate link here, you still need to get this course if you are looking to make money online. It’s just good stuff that you need to learn…

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The Power Of The Mini-Conglomerate

Most business owners detest marketing and do just about everything better than acquiring new customers. One approach to this is to do a lot more business with each customer, so you need a lot fewer customers. For many businesses, this is best accomplished by being a "mini-conglomerate".

I encourage carpet cleaners, for example, to consider also being in the air duct cleaning, ceiling tile cleaning, mini-blind cleaning, mobile auto detailing, pest control, dry cleaning pick-up and delivery, and new carpet sales and installation businesses. Every customer for one of these services uses and needs all these services.

The warehouse club businesses, like Costco and Sams Club, has fully embraced this idea, expanding from discount groceries and commodities in a zillion different directions, including hard products and services.
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The Power Of Rewarding Frequent Buyers

Many businesses use variations of "Bonus Bucks". These can be given out based on formula, much like a frequent flyer program, or spontaneously, as "thank you's" for sizable orders, frequent purchases or referrals. I do NOT believe you can buy customer loyalty with this sort of thing. But I do believe in rewarding loyal customers, as one part of a complete strategy for retention, referral stimulation, and maximizing value.
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To view all of the profit producing and wealth creation resources go to
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