Maximize Results

The Power Of The Inbound Call

Dan.Kennedy — Mon, 17 Nov 2008 13:48:50 +0000

The phone rang persistently in the little shoe store where I was buying a pair of shoes. Finally, after six rings, the clerk at the counter said, "dammit, I'm busy", but grudgingly answered the phone. Guess how he must have sounded to that caller!

This attitudinal error must occur a million times a day in every type of business, as the incoming call "interrupts" the "important" work.

Somehow, you must educate, motivate and staff so that the response to the inbound call is enthusiastic - it's OPPORTUNITY CALLING!

Every inbound call is an opportunity to impress, make a friend, make a sale or upsell.

Inbound Call Management can dramatically improve a business' profits.
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The Power Of A “Stick Procedure”

Dan.Kennedy — Thu, 13 Nov 2008 15:37:04 +0000

For years, I've used and preached the importance of following up the sale and delivery of merchandise with a "stick letter" - designed to make the sale all over again and make the sale "stick." (REFERENCE MY BOOK, THE ULTIMATE SALES LETTER). These days, many of my clients employ very sophisticated, complex, multi-step "stick procedures" to reduce refunds - and they are usually highly profitable.
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The Power Of Customer Retention As Marketing

Dan.Kennedy — Mon, 10 Nov 2008 16:05:44 +0000

In SUCCESS MAGAZINE, telemarketing consultant George Walther described how U.S. West Cellular's "retention group" had turned keeping customers into an important profit center. It then cost the company about $700.00 to get a new customer, then about 7 months to recover that investment before beginning to reap profits from the relationship. But half of all new customers were dropping out before that "magic" 7th month. Analysis revealed that cutting the monthly cancellation rate by just 1/10th-of-1% would add one million dollars to the bottom-line. An elite taskforce, "The Retention Team", was created to place Welcome Calls to new customers, to explain their first bills to them, and respond to customers who wanted to cancel service. Retention group soldiers are paid bonuses on 'saves'.
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Buying & Selling Websites Training Returns

Max Davis — Thu, 06 Nov 2008 19:00:31 +0000

My “world class training product” (well I think so anyway) is now available to the public again!

I have been getting a bunch of emails from people who missed out on my training class from 3 months ago. I’ve also had people asking me for resale rights to the course since I was no longer selling it.

I got to thinking, since the videos are just sitting in the members area, why not let other people make money from them since the content is already made.

So, I’ve decided to open up the course again and let affiliates make money from it.

I won’t be advertising the website myself, so you will have no competition from me.

I’m basically just opening up the existing content so you and other affiliates can make money from my hard work and knowledge.

Since I’m not going to be as involved with the day to day training like I was before, I’ve dropped the price down to $99 and I’m paying a 60% commission to affiliates who want to promote the course.

If you have a website related to making money, have a blog or email list, you can make about $54 for every person who signs up for the class.

I’ve set it up through Clickbank, so it’s very easy for you to get started making money from the course. You can get your affiliate link from this page:

http://www.buyingandsellingwebsites.com/affiliates.php

You probably know by now that the value of the education I’ve provided to students and you know it’s worth WAY more than $99. But, since I dropped the price, it will make it a lot easier for you to sell.

I’m letting you know about this first so you have the first chance to begin promoting it before anyone else. Usually the first people to promote an affiliate program are the ones who make the most money.

I let the buyers of the course have first crack at this affiliate program last week, and one of my students has already made $378 in commissions from the product in the first 4 days!

Here is the sales letter so you can see where your visitors will go after they click your affiliate link:

http://www.buyingandsellingwebsites.com

Anyway, just wanted to let you know what is going on.

If you have any questions, let me know.

Talk soon…

The Power Of Congruent Customer Service

Dan.Kennedy — Thu, 06 Nov 2008 16:13:11 +0000

As I'm writing this, I'm particularly peeved about a jewelry store in Phoenix (Weisfields). Last year, for Christmas, I bought matching Tag Huer watches for Carla and myself there. Not a cheap purchase. On my last trip, I dropped mine on the carpet and the band broke. Carla took it in and was treated as a nuisance.....told it'll take 4 to 6 weeks to get it repaired and that she'd probably do better handling it with the manufacturer herself. If you buy a Timex at Walgreens, that kind of non-customer service would be expected and accepted. But when you buy two very expensive watches from a jeweler, that is NOT the kind of service that should exist. (It's also incredibly dumb to tee off a customer like this right before the holiday shopping season.)

The result is that I'll spend money elsewhere this year and every year thereafter, will never spend another dime there, and will give them lots of negative word-of-mouth advertising, just as I'm doing here.

Different levels of customer service are required for different businesses, different clientele, and the differing expectations established through a business' positioning, advertising, marketing and pricing. Lots of advertising dollars are wasted if not supported by congruent customer service.
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The Negative Power Of The

Dan.Kennedy — Mon, 03 Nov 2008 05:08:34 +0000

Sales Prevention Department
In every business, small or large, there is an inherent struggle between "operations" and "sales", and far too often "operations" win.
the correct process is, all operational issues and staff preferences aside, what is the best thing to do to maximize sales - then it is "operations"' job to figure out how to support that approach.
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The Power Of Checking On Yourself

Dan.Kennedy — Thu, 30 Oct 2008 15:10:07 +0000

Periodically call your own office phone, your order-taking service, your stores, etc. and "play customer/prospect".
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To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com