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Power Of The “Big Dollar” Sale

February 19th, 2009 | Comments Off | Posted in Dan Kennedy
Power Of The "Big Dollar" Sale

Marketers often underestimate the buying capacity and size-of-purchase capacity of their customers. In most clientele, there's 5% to 10% who will step up and make a large dollar purchase if it is offered to them. In chiropractic, we taught this as "pre-pay" and had doctors routinely selling $1,500.00 to $5,000.00 pre-pay programs. In my online webstore site (www.GKICwebstore.com), we have the "Whole Enchilada"; at our Peter Lowe Events, Zig Ziglar always sold a number of "the whole shootin' match". If you do not create a large dollar option in your business, you leave money on the table.

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