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Power Of Continuity

Power Of Continuity

Committing customers to automatic, periodic charges to credit cards on file for scheduled shipments of products "til-forbid", i.e. until they cancel, can be extremely profitable. Is there a way to apply this in your business?

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Power Of Membership

- Power Of Membership -

A significant segment of our population is made up of "Belongers" and, generally speaking, the majority of people are responsive to being part of something, invited into something. Businesses that sell books and records by mail have long used the "Club Membership" as a means of
packaging products, services and prices and committing customers to frequent purchases. THE MEMBERSHIP CONCEPT is at work all around you. If it's not at work in your business, with your customers, it probably should be.

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The Power Of Location

The Power Of Location

In retail, location is important. Tom Monaghan opened the early Dominos on the edges of college campuses. A friend of mine opened his quick print shop right next to the busiest post office in town - thus capitalizing on all the "errand running traffic" of the surrounding offices.

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