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The Power Of The Price Gap

July 17th, 2008 | Comments Off | Posted in Dan Kennedy
Sometimes opportunity presents itself in the form of a
price gap.

Years ago, for example, the chiropractic and dental professions were being sold high-fee practice management programs. If a doctor needed help with marketing and management, he had two basic price choices: a consulting/management program with a 3 to 5 year commitment at $30,000.00 or more, or buying books and tapes piecemeal. Nothing in between. I saw it, created "packages" of $400 to $1,000, replicated the same marketing methods used in selling the big ticket contracts, and enjoyed enormous, fast success.

Another example: as the price of franchises crept up and up and up and the franchise industry abandoned the person who wanted to get in business for about $10,000.00, the "business opportunity boot camp" business was created, and people like Rick Neiswonger, my client Larry Pino, and others profited by filling that price gap.
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To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

The Power Of The Price Gap

July 17th, 2008 | Comments Off | Posted in Dan Kennedy
Sometimes opportunity presents itself in the form of a
price gap.

Years ago, for example, the chiropractic and dental professions were being sold high-fee practice management programs. If a doctor needed help with marketing and management, he had two basic price choices: a consulting/management program with a 3 to 5 year commitment at $30,000.00 or more, or buying books and tapes piecemeal. Nothing in between. I saw it, created "packages" of $400 to $1,000, replicated the same marketing methods used in selling the big ticket contracts, and enjoyed enormous, fast success.

Another example: as the price of franchises crept up and up and up and the franchise industry abandoned the person who wanted to get in business for about $10,000.00, the "business opportunity boot camp" business was created, and people like Rick Neiswonger, my client Larry Pino, and others profited by filling that price gap.
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To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

WHY Most People Fail Online

July 14th, 2008 | Comments Off | Posted in Blogging Experiment, Internet Marketing, Make Money Online, Motivation

Ever since I began teaching people how to make money online through my buying & selling websites training class, I’m starting to see why the “make money online guru market” is not a fun place to be.

When I decided to teach people how to make money online, I did so because I truly wanted to help people succeed. Since I’ve been working full time online the last 5+ years, I’ve learned a lot about what to do and what not to do.

I’ve been fortunate to make over a million dollars online during this 5 year stretch, but it wasn’t an accident. I worked my butt off to get where I am today.

Now that I’m sharing my experience with people, I’m constantly hit with the label of “con artist”, “scammer” and many other names not nearly as nice as these.

Those who know me can attest that I’m probably one of the most generous people they know. I always go above and beyond to help someone out and often push my own desires aside if I can help someone else instead.

I had no idea when I got into this teaching business that there would be so much negativity associated with it. Sure, I get to hear a lot of praise from the students who take my training, but the non-customers who contact me are 90% negative, 5% skeptical and 5% excited to hear what I’m saying.

The biggest problem people have when trying to make money is the negative mindset.

If you are constantly thinking people are out to rip you off, you will never be successful. You’ll spend so much of your time trying to “prove” someone else is a fraud that you’ll never have time to actually make money yourself.

I’m yet to find a successful person in business who is always negative and pessimistic. Success just doesn’t match with this type of personality.

But, just being positive won’t make you successful however…

You have to take action!

It’s pretty sad, but most people never take action and actually put in the work to make things happen.

Usually what happens is someone will read an article or take a training class and store away that knowledge in their brain and never use it. Even if it’s the most valuable piece of knowledge in the world, they just absorb it and move on.

They spend most of their lives searching for more information, when in fact they probably already have enough knowledge to be very successful as it is.

An example of this is from my training class I teach. I just got a refund request this morning from a guy who said he “already knew everything I was teaching”. Yet, somehow he was not successful and still searching for a secret solution to his problem of not making any money online.

Maybe he did know everything I was teaching in the class, but if so, he should be selling websites for six figures like I’ve been doing. The problem may be that he is just an information junkie who never applies anything he learns.

It’s interesting when I hear people say “it’s too hard to make money online”.

That’s a bunch of nonsense!

HARD WORK is digging ditches in 100 degree sunshine for 8 hours per day.

Sitting on your butt writing a few articles is NOT hard work. Getting links to your website is NOT hard work. Spending 3 hours watching Google’s free video tutorials to learn Adwords is NOT hard work.

Yes, it takes time and yes, it can be boring, but it is not hard…

Sitting at a job you hate for 8 hours a day is much harder than an internet business.

Most people get overwhelmed.

A lot of times people are not successful online because they are simply overwhelmed. There are two possibilities here.

1) People are overwhelmed by opportunities.

Maybe you are signed up to 80 different internet marketers’ email lists, and each week you get a new “magic button internet billionaire training program”. So you jump from one idea to the next without actually doing anything. This is a very common problem. The solution is simple though, just unsubscribe from all of those email lists.

Very few email lists, from what I’ve seen, actually provide much value. In most cases, you just get hit with offer after offer of things to buy, which doesn’t help you one bit. In fact, it hurts you more than anything because of the distractions.

If someone truly wanted to help you by making recommendations, they wouldn’t be promoting a membership site coaching program one week and then the following week be promoting a software program that churns out 400 adsense websites per hour.

It’s no wonder you’re not successful, you’re getting pulled in 100 different directions that teach completely opposite business models.

2) People are overwhelmed by projects.

If you do have the ability to focus without the distraction of the “product launch of the week”, another issue you may face is being overwhelmed by the scope of your project.

You might decide to start a website on dogs, but when you are planning your website you think about all the things you want to cover.

You want to cover dog training, but then dog supplies look interesting too, so you plan out that section of your site. Then dog breeding looks like a good topic to get into, so you spend a couple weeks researching that topic. But then you figure some people might want to learn how to start their own dog sitting business, so you think about how you are going to get into that sub niche as well.

After you figure out all 214 dog related topics you want to cover on your site, you look at your outline of things you want to cover and say “there’s no way I’ll have time to do all of this work”.

And since it looks too much like work, you file it away until the next time you are feeling ambitious.

The months and years pass and you still never start your web business because there’s just too much to do.

Resolution to this problem - just break up the project into small chunks. Give yourself a deadline to complete each small chunk and slowly but surely you will get where you want to be. Maybe focus 3 weeks to building the dog training part of your website, then move on to the next part.

So what do you think? Any of these common problems apply to you?

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The Power Of The Service Gap

July 14th, 2008 | Comments Off | Posted in Dan Kennedy
Many fortunes have been made by identifying and responding to a "gap" in the marketplace. Often, it's a combination of something everybody does badly, that is an annoyance to the consumer, and the providing of a service that addresses it. Dominos' deliver fresh, hot pizza in 30 minutes or less is an example. The "quick lube" business is another example.

The existence of a "service gap" is sometimes the answer to a price/commodity business. In the appliance retailing business, if you look at the Sunday newspapers, you'll find almost all the advertising to be identical; pages of little pictures of appliances with prices, each trying to be a dollar cheaper than the other. But in at least several markets I know of, an appliance retailer has taken himself out of the price wars and instead started selling service with meaningful specifics, such as delivery times narrowed to 1/2 hour windows.

Wal-Mart initially grew because of a geo-service gap i.e.
no other discounters or large stores would locate in the
secondary markets.
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To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

The Power Of The Service Gap

July 14th, 2008 | Comments Off | Posted in Dan Kennedy
Many fortunes have been made by identifying and responding to a "gap" in the marketplace. Often, it's a combination of something everybody does badly, that is an annoyance to the consumer, and the providing of a service that addresses it. Dominos' deliver fresh, hot pizza in 30 minutes or less is an example. The "quick lube" business is another example.

The existence of a "service gap" is sometimes the answer to a price/commodity business. In the appliance retailing business, if you look at the Sunday newspapers, you'll find almost all the advertising to be identical; pages of little pictures of appliances with prices, each trying to be a dollar cheaper than the other. But in at least several markets I know of, an appliance retailer has taken himself out of the price wars and instead started selling service with meaningful specifics, such as delivery times narrowed to 1/2 hour windows.

Wal-Mart initially grew because of a geo-service gap i.e.
no other discounters or large stores would locate in the
secondary markets.
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To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

Link Building Success

July 11th, 2008 | Comments Off | Posted in Blog Optimization, Blogging Experiment, Internet Marketing

Every web owner wants to get one way natural links but oftentimes this is easier said than done. If you’re not a link baiting enthusiast then you’ll need to get links the old fashioned way: ask for them. First though, you need to ask yourself, “Do I really want to get this link?” don’t just link for the sake of it, make sure that it is relevant to your site.

Analyze Your Competitor’s Backlinks

One of the best tried-and-tested recommendations is to analyze your competitor’s backlinks. You can make this the starting point of your link building campaign. Remember though that you need to keep track of all information you get in excel or word file; this will not only make you organized, you will also discover the link map of the whole industry as you progress along. Soon, you will have an impressive list of link prospects.

When you visit the sites that your competitors are linked from, look for the “recommend as site” and “add URL” links. There are times when it would be easy to just fill out the form and submit your link but there will also be times when you need to dig a little before you find the “add URL” link or even find their contact info.

Stay Organized

Once you have a healthy list, stay focused and organized by grouping your prospects into different sections including authority links, blog links, directory links, social media links, newsgroup links, and forum links among others. And depending on your industry, you can further categorize your list. For example, if you have a “make money online” site, you can categorize your links into:

  • Sites about Blogging
  • E-commerce Sites
  • Auction Sites
  • Search Engine Optimization Sites
  • Web Development
  • Business Information Websites

Having an organized list will also help you determine the anchor text you should use. Once you’re organized, you’re ready to start your successful link building campaign.

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Power Of Competing With Yourself

July 10th, 2008 | Comments Off | Posted in Dan Kennedy
These days, success breeds knock-offs at a very quick pace. In some product categories, something seen as successful will have a number of knock-off competitors nipping at its heels in only a matter of months. It's also important to understand that all advertising for a particular product also boosts sales of other (often lesser priced) product in the same category. (For example all beer commercials get beer used up quicker, so the person has to buy more beer. For many years, there was no advertising for 'Old Milwaukee'. Its strategy was to be slightly lower in price even to Bud, and to survive just by being there.)

Given these facts, many manufacturers choose to compete with themselves head-on or by covering different price brackets. Essentially, GM's divisions compete with each other a bit, but mostly cover different price brackets.

Sometimes this is done just with labeling changes - same product, different bottles, different names.

Rexall now essentially competes with itself: it has a line of vitamins sold through stores, a different line of nutrition products sold via its own multi-level company, and yet another line for its (dwindling number of) franchised Rexall pharmacies.
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To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com