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Subtract From It

July 31st, 2008 | Comments Off | Posted in Dan Kennedy
The convertible (a top-less car). No-appointment hair cutters. Sansabelt slacks (beltless). A "stripped down" version of a product, to offer as a last resort, step down sale.

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To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

Get More Done By Working Less

July 28th, 2008 | Comments Off | Posted in Blog Optimization, Blogging Experiment

I think the 40 hour workweek is a waste…

Nobody has the attention span to work on ANYTHING for 8 hours straight in a day. I read a stat somewhere that on an average work day, most people only actually do 2 hours of “real work”.

The rest of the time is spent browsing the web, checking emails, chatting on instant messenger, talking with co-workers, spent “in meetings” and other non productive work just to fill up an 8 hour shift.

I wonder who came up with this schedule for employees?

Even though I haven’t worked a 9-5 job in many years due to my internet business success, I still carry on the same values I’ve always held about how much work time is optimal.

Personally, I can get more work done in 3 hours than almost anyone who works an 8 hour shift. So, that’s what I try to do with my internet businesses as well.

Here’s how I do it…

Think about what goal you need to achieve for any given day. Make a quick bullet point listing of each task you must get done.

Next, turn off your cell phone, your instant messenger system, close your door and do not allow any distractions whatsoever.

Then, you just dive right in.

When you are 100% fully focused on a particular task, you can get it done so much faster than if you have distractions around you.

This technique is what I call my 3 hour work block and it works amazingly well.

In many cases, by blocking out a certain amount of time like this, I’m able to get ALL of my work done for the day in just three hours. And I still get more done than I would in a typical 8 hour workday without this extreme focus.

I don’t care if you work a job or if you have a full time internet business, try this and see what happens.

It’s very refreshing when you start at 9am, plow through all of your tasks and by noon, you are basically DONE working for the day.

I don’t recommend working this hard for more than 3 hours at a time because you will get burned out. If I’m a little behind or want to accomplish more and get ahead, I simply work a 3 hour block, take 3 or 4 hours off to relax and then do another 3 hour block.

Still only working a total of 6 hours, but the amount of work I get done is incredible.

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Add To It

July 28th, 2008 | Comments Off | Posted in Dan Kennedy
Shampoo+conditioner in one. Cold capsules enriched with Vitamin C. The now popular bookstore/cafe. Audio cassettes with transcripts.

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To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

Make It Smaller

July 24th, 2008 | Comments Off | Posted in Dan Kennedy
The TV that fits in your pocket. The flip-phone. The mini-van.
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To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

6 Ways to Increase Email Subscriptions

July 21st, 2008 | Comments Off | Posted in Blogging Experiment, Internet Marketing

Having a large subscriber list can be highly beneficial in any online endeavor. This is because you will be able to send marketing materials to your target audience directly to their inbox. Some people worry about the technical aspects of setting up the subscription form on their webpage but this process is actually quite simple; e-mail management services will give the HTML needed for the subscription form. The real concern is related to marketing.

  1. Premium placement – it is recommended for you to put the sign-up form prominently on the home page. It should be visible to the reader before the break (towards the top of the page without the need to scroll down). You can also use graphics or even animation or rotating images to draw their eyes to the registration form.
  2. Use multiple forms – you can put the subscription form on most of your web pages. Putting the form at the end of the article after the reader has read the content has been proven to be effective. Not only will the added reminder help your subscription rate, but if you place forms after your content there’s a good chance prospects have already been exposed to your information and enjoyed it (otherwise why would they keep reading?).
  3. Provide incentives – you hear this tip all over the internet but I will repeat it here because it works. You should offer something for free such as free articles, free e-books, and free contests. You can even offer discount coupons to your products if you are selling something.
  4. Provide rationale – information overload is an inevitable part of being an internet user. Realize that your readers suffer from information overload as well so take time to explain why they will benefit from subscribing to your site.
  5. Offline methods – exhibits are a great way to solicit subscriptions. When people visit your booth, you can ask them to sign up personally. Many of the methods I discussed in Take Blog Promotion Offline can also be effectively applied to list building.
  6. Co-registration – this is a great way to get subscriptions from other websites. You need to have partners who will place your form at their “thank you page” when their readers have already subscribed to their newsletters. Take note that you will need to return the favor.

What other methods have you used for list building? Have you tried any of these that I listed? If so, please feel free to share your experiences with us in the comment section below!

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Make It Bigger

July 21st, 2008 | Comments Off | Posted in Dan Kennedy

Big screen TV's and "home theaters", 7-11's Big Gulp, Foot-Long Hot Dogs. Always consider the Power Of Bulk: 12 cd's/dvd's rather than 6; 6 Reports rather than one book; etc.
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To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

Make It Bigger

July 21st, 2008 | Comments Off | Posted in Dan Kennedy

Big screen TV's and "home theaters", 7-11's Big Gulp, Foot-Long Hot Dogs. Always consider the Power Of Bulk: 12 cd's/dvd's rather than 6; 6 Reports rather than one book; etc.
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To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com