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The Negative Power Of “Lunch Bucket Thinking”

"Lunch Bucket Thinking" is extraordinarily, negatively powerful in its ability to suppress income and restrict individual success. It is the curse of many self-employed professionals. The typical chiropractor, dentist, optometrist, accountant, attorney, etc. has his day, business, schedule and life run by a staffperson. He drives to the office in the morning, the staff brings him patient after patient, they schedule those patients, he does his technical thing with the patients but 80% of the meaningful interaction is staff-patient, the staff tells the doctor when to take a break, when to go to lunch, and when to go home. The only difference between this doctor and a factory worker is the absence of a lunchbox.

In this scenario, incidentally, staff organizes everything for their needs, for their convenience, not to meet marketing objectives. For example, I recall one chiropractor telling me how puzzled he was that other doctors were so busy from 4 to 6 PM but that he had so few patients after 4 that he closed at 5. It never dawned on him that the sole reason he had no patients after 4 is that the staff didn't want to stay after 5.
It is easy to fall into the "show up - respond" mode. Executives, business owners and professionals do it. But it is not how things should be. You should be in control, not controlled; making things happen not responding to things as they happen; directing your troops, not being directed by them.


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To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

The Negative Power Of “Lunch Bucket Thinking”

"Lunch Bucket Thinking" is extraordinarily, negatively powerful in its ability to suppress income and restrict individual success. It is the curse of many self-employed professionals. The typical chiropractor, dentist, optometrist, accountant, attorney, etc. has his day, business, schedule and life run by a staffperson. He drives to the office in the morning, the staff brings him patient after patient, they schedule those patients, he does his technical thing with the patients but 80% of the meaningful interaction is staff-patient, the staff tells the doctor when to take a break, when to go to lunch, and when to go home. The only difference between this doctor and a factory worker is the absence of a lunchbox.

In this scenario, incidentally, staff organizes everything for their needs, for their convenience, not to meet marketing objectives. For example, I recall one chiropractor telling me how puzzled he was that other doctors were so busy from 4 to 6 PM but that he had so few patients after 4 that he closed at 5. It never dawned on him that the sole reason he had no patients after 4 is that the staff didn't want to stay after 5.
It is easy to fall into the "show up - respond" mode. Executives, business owners and professionals do it. But it is not how things should be. You should be in control, not controlled; making things happen not responding to things as they happen; directing your troops, not being directed by them.


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To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

he Power Of The “Well, I’ll Be Damned…” Test

Super-entrepreneur Wison Harrell suggests pitching your idea to 20 potential buyers (not friends or family) and see how they react. If they don't say "Well, I'll be damned - why didn't I think of that?" or "How can I get one?", you may be on the wrong track. It's a simple idea, but how many of us do take the time to go out and mingle with our market and ask our potential customers lots of smart questions? Here are a few:

•If this were available, would you buy it?

•What would you be willing to pay for it?

•What modification would make it more attractive to you?

•Do they think it's such a good idea they'd invest in?
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To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

The Power Of The “Well, I’ll Be Damned…” Test

Super-entrepreneur Wison Harrell suggests pitching your idea to 20 potential buyers (not friends or family) and see how they react. If they don't say "Well, I'll be damned - why didn't I think of that?" or "How can I get one?", you may be on the wrong track. It's a simple idea, but how many of us do take the time to go out and mingle with our market and ask our potential customers lots of smart questions? Here are a few:

•If this were available, would you buy it?

•What would you be willing to pay for it?

•What modification would make it more attractive to you?

•Do they think it's such a good idea they'd invest in?
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To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

Entertain or Educate - What Is Best?

I’ve been doing some thinking lately (I know it’s dangerous)…

Looking back at all of our businesses over the last 5 years, plus the 100’s of websites I’ve consulted with or studied, it seems like most sites fall into one of two categories.

The first is where the website’s purpose is to educate the reader.

This can include things like teaching valuable lessons, giving outstanding advice to people in their market, sharing things that most people don’t know about, etc.

This is basically the model I chose when I took over the BloggingExperiment blog a couple months ago. Since taking over the site, the traffic level remains pretty steady compared to when we bought it. The RSS subscribers has increased slightly. Income has increased significantly. BUT, the site hasn’t taken off to the equivalent of an A-List Blog…

My initial thought was, people NEED to learn how to make money online, and I was determined to teach people what I knew.

I’m not saying this model is flawed, but it may not be the best option if you want a super popular website.

The second path people take with their sites is to primarily entertain their readers.

I was listening to an interview Frank Kern did a while back where he gave this example. I can’t remember the exact way he stated it, but it was something like this:

“People are painfully bored in their lives and they are desperate for entertainment…your job with your website should be 15% content, 85% entertainment” (something to that effect anyway)

Then he gave this example:

He said “close your eyes for 10 seconds, and think of 4 things you learned in college. Next, close your eyes for 10 seconds and think of 4 characters from the tv show Seinfeld”.

Sure enough, Jerry, Elaine, George and Kramer came to my mind MUCH faster than anything I learned in college. In fact, not one single thing came to mind when I thought about what I learned in college.

The difference?

Entertainment is more enjoyable and easier to remember than even the best education or training.

Is this the reason why JohnChow and Shoemoney are two of the most popular blogs in the make money online niche? Probably so. Do they always give out the best content? Not even close…

So, what direction are you taking your website or blog?

Are you so focused on educational content that even though you have incredibly valuable stuff to share, it’s just not catching on because you are “not entertaining enough”?

That’s why celebrity gossip is so popular, as well as reality TV, soap operas and Youtube. Entertainment trumps true content every time, but is it a more profitable direction to take your business?

Which do you think is best?

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Everybody Is Really, Really Good At A Few Things

I suppose every entrepreneur starts out just as I did: doing everything. And like me, you've undoubtedly discovered that there are lots of things you can do including those you don't like doing, those you have no training in, and those that do not have value equal to the value of your time.

The trick to maximum earnings is to free yourself from as many of the things you only do adequately, and certainly the things you don't do well, and focus as much time and energy as possible on the things you do well, especially the very few things you do better than anybody else you've ever met. And it's useful to work on those lists (see following pages).

The trick to peace of mind is to get comfortable with who you are, with regard to this breakdown of things you do better than anybody, things you do well, things you do adequately, and things you do so badly it's an embarrassment. Nobody can be good at everything. Donald Trump is, for example, obviously much better at making money and doing deals than he is at sustaining a marriage. If the latter is or becomes very important to him, then he's going to have to make attitude, habit, behavioral, priority, lifestyle, etc. changes in order to get good at it. He may just decide it's not that important and stay single from here on out. I suspect that becoming "ok" with what you've gotten really good at and what you haven't gotten good at is what maturity is all about.

A mentor of mine taught this metaphorically; he insisted that anytime you saw a guy on the dance floor who was a really good dancer, it was a safe bet he had more moths than money in his wallet, because anybody who had enough time to master dancing didn't have enough time to master making money. Taken literally, I'm sure there are exceptions to this (although I've yet to meet one). But taken as example and metaphor, it is perfectly valid.

I can tell you, personally, that I took a big leap in happiness - and, not coincidentally, in earning power - from the day that I concluded I should not build and run companies with employees. Yes, I can do it. But I shouldn't do it. It is not the highest, best and happiest use of my time.
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To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

Everybody Is Really, Really Good At A Few Things

I suppose every entrepreneur starts out just as I did: doing everything. And like me, you've undoubtedly discovered that there are lots of things you can do including those you don't like doing, those you have no training in, and those that do not have value equal to the value of your time.

The trick to maximum earnings is to free yourself from as many of the things you only do adequately, and certainly the things you don't do well, and focus as much time and energy as possible on the things you do well, especially the very few things you do better than anybody else you've ever met. And it's useful to work on those lists (see following pages).

The trick to peace of mind is to get comfortable with who you are, with regard to this breakdown of things you do better than anybody, things you do well, things you do adequately, and things you do so badly it's an embarrassment. Nobody can be good at everything. Donald Trump is, for example, obviously much better at making money and doing deals than he is at sustaining a marriage. If the latter is or becomes very important to him, then he's going to have to make attitude, habit, behavioral, priority, lifestyle, etc. changes in order to get good at it. He may just decide it's not that important and stay single from here on out. I suspect that becoming "ok" with what you've gotten really good at and what you haven't gotten good at is what maturity is all about.

A mentor of mine taught this metaphorically; he insisted that anytime you saw a guy on the dance floor who was a really good dancer, it was a safe bet he had more moths than money in his wallet, because anybody who had enough time to master dancing didn't have enough time to master making money. Taken literally, I'm sure there are exceptions to this (although I've yet to meet one). But taken as example and metaphor, it is perfectly valid.

I can tell you, personally, that I took a big leap in happiness - and, not coincidentally, in earning power - from the day that I concluded I should not build and run companies with employees. Yes, I can do it. But I shouldn't do it. It is not the highest, best and happiest use of my time.
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To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com